GU is a Japanese fast fashion retailer, which has over 400 stores across the country. The brand is owned by the company “Fast Retailing” which also owns the famous clothing brand UNIQLO.
GU’s main target is young women in their teen to early 30s. Rather than providing best quality clothes, GU product range is more focused on “trendy” and “affordable”, which perfectly suite for needs of young girls’ fast moving fashion and trend every season.
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